Assignment_4


 * Assignment #4: Audio Books/Ebooks**


 * Classroom use: Customer Service: The Art of Listening and Engagement Through Social Media**

This was a book that discusses social media in marketing. This new concept is still so new and many companies are starting adopt a social media marketing plan. We talk about social media in almost all my classes and do a unit on it in my Advanced Marketing class. This book would serve as a great resource for me to develop a lesson and enhance my knowledge on the subject and also serve as a great resource for my students. One of the main things that it talks about is LISTENING. So many businesses think that they should use social media to communicate promotions and deals to customers but that is not really the purpose of social media. Businesses should use it to listen to the customer and develop a relationship with its customers. Hopefully it will eventually support conversations about its business and that will also help promote the business. All of those key concepts are discussed in this Ebook. Solis, Brian (2008, March 7) //Customer Service: The Art of Listening and Engagement through Social Media.// Retrieved from http://www.scribd.com/doc/2233036/Customer-Service-The-Art-of-Listening-and-Engagement-Through-Social-Media
 * Personal use: The Wizard of Oz**

I found the Wizard of Oz for free from the app EBook Reader.

Baum, Frank (1908) //The Wizard of Oz.//Retrieved from ebooks.com